To write great copy, you need the right ingredients. And perhaps the most important ingredient is the brief. 

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By taking a little extra care up front to develop a clear, concise brief, we can save you a lot of time in the long run.

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That's why, on most projects, we'll take a brief from you, then use it to develop a reverse brief.

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This reverse brief orders information in a way that's easy for us to work with, while ensuring that we've correctly understood what you're trying to communicate.  Once everybody's happy with that, we start writing.

 

From there, it's a simple process of refinement until what you're left with is copy that'll blow you – and your customers – away.

 

See how we can help before and after the writing process by heading to